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MEDIA MATTERS – A REPORT FROM
THE CAMPAIGN FOR MUSEUMS’ CONFERENCE ON WEDNESDAY
24 SEPTEMBER.
Nearly 100 delegate and speakers
gathered at The British Museum to explore issues and
challenges facing the cultural sector in relation to
the media.
Museums and galleries must be clear about their purpose
in order to be successful in the competitive arena
in which they now operate. Chris Smith, MP and former
Secretary of State for Culture, highlighted how they
have been successful in transforming themselves into
vital organisations with galleries and exhibitions
second to none in the world, but they needed to do
more to reach the public outside the museum. They could
do this in various ways, through traditional promotions,
through joining together and campaigning for museums
as a whole, as in Museums and Galleries Month, by using
new media and online opportunities, by re-inventing
the blockbuster and by going for the Big Prize.
A conference pack including
print-out of powerpoint presentations and some scripts
is available
from the Campaign for Museums, price £15 to cover
photocopying, postage etc. Please send a cheque to
Campaign for Museums, 35-37 Grosvenor Gardens, London
SW1W OBX.
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The first Gulbenkian Prize of £100,000 was awarded
to the Galleries of Justice in Nottingham for their
education programme.
The announcement was made by the
chairman of the judges, Bamber Gasgoine, during Museums
and Galleries Month in May at the new Fashion and
Textile Museum in London.
The application
form for the 2004 Gulbenkian Prize is available
from September, online
at www.gulbenkianprize.org.uk
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Closing date end
of October. |
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The Campaign for
Museums is represented on the Museum Prize Trust
which administers the Prize by Ylva French, Executive
Director. The Museum Prize Trust is chaired by
Lady Cobham. Other trustees include Mark Taylor,
Museums Association, Alison Cole, the Art Fund,
Simon Tait, journalist and James Bishop, National
Heritage. |
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